George Petrakos is a ICF-accredited coach with extensive experience in elite sport and high-performance environments. His approach blends self-determination theory, insights-driven diagnostics, and real-world coaching to help leaders embed sustainable change. He has 17-years leading culture development in Elite Sport, translating on-field performance skills, such as deep focus, emotional regulation, and adaptability, to modern-day workplaces and contexts.

His recent projects include the development of leadership and team performance programmes for University of Aston and BTL Ireland, linking human motivation to measurable retention; performance outcomes and executive team development for LinkedIn Talent Solutions, enabling leaders to improve decision-making strategy and performance as well as designing and delivering a performance development programme for a fast-growing Medical Technology commercial team. 

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